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"Every designers’ dirty little secret is that they copy other designers’ work. They see work they like, and they imitate it. Rather cheekily, they call this inspiration."

- Aaron Russell
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  • Project Details

  • Deliverables
    Website, iPad, iPhone, Logo, Identity, Programming
  • Client
  • Duration
    Three months
  • Posted
    January 25, 2011
  • Link


MASH My Average Life, you are our absolute pride and joy. We love you deeply and will continue to nurture you with love, code and graphical assets until you’re ripe and ready for the world to consume.

This is our first solo, mobile project and we’re obviously very, very proud of her. She’s already made it into the New & Noteworthy sections for both Word and Board apps (Full and Lite editions). She consistently stays in the top 50 and 100 Word apps. We’ll continue to build new themes around her until the iTunes store dies. This is truly our first born and we’ll treat her as such.

We want to thank Matthew Rome for writing terrific stories and coming up with great ideas to help our baby bloom. Who knows where this app would have ended up without his help.

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MASH My Average Life Website


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